The Thalina García project required developing a wide variety of proposals, as she was a client with a very defined sense of taste but difficult to please, so I worked through multiple alternatives focused on building a personal brand for a real estate agent in Texas. We explored different directions, generating mockups to present the brand and visualize how it would apply across different media.
These are the first proposals:
After those proposals, I worked more in depth with other options, making a presentation of the different concepts with mockups to show how the logos would work, as well as several typographic alternatives.
Once the most fitting logo was selected, I carried out the design of her website using a warm color palette centered on beige and black, tones that proved to be the most suitable for her style and personality, as well as for a brand identity meant to convey poise and elegance.
This style was applied to her website:
