Redesigned Goodelio, the brand’s main character with nearly a decade of existing history, starting with WhatsApp stickers and social media illustrations. The collaboration spanned 4 years, producing approximately 100 character variations (poses, outfits, and concepts), including seasonal themed comics (Christmas, Valentine’s Day, and other key dates), merchandise design, and special illustrations for brand events and anniversaries. Adapted large-format illustrations for storefront displays across 7 locations, the most extensive and sustained character design project of my career.
This the before and after the redesign:
The most ambitious illustration I created for Goodelio was designed to cover the windows, doors, and storefronts of their 7 locations, with a scene adapted to fit every size across each branch. Here is the illustration, along with some examples of how it looks in their main location.
Here I share a wide set of illustrations I created for Goodies:
These are most of the illustrated stickers I made for Goodies:
These are some of the special stickers I designed for their anniversaries:
I created comics for special occasions, like this Christmas comic where Duendelio and Fumolfo bring a cookie to life and, together with Santa, head out to deliver gifts under the influence of the edible.
I also created a Valentine’s Day comic where Goodelio and Goodelina can’t figure out what to give each other on that special day — until Cupid steps in to reveal that what they love most are the products from Goodies Smoke Shop.
